Day 3
Subject: [firstname]: Getting people on to your list

Hey [firstname],

Yesterday I told you about the most important part of your sales funnel, your mailing list, and I may have left you wondering about how you get people to sign up to it.

Well, wonder no more!

You have to offer some sort of inducement to get people to part with their name and e-mail address. 

You have two options here:

* A free report
* A short e-course (like this one).

Both of them work, but 

You need to offer real VALUE here.  The report or course should be something you could easily sell for money, but instead, you're giving it away for free. It also needs to be topical, and well researched.  It should answer the questions people in your niche are asking.

How do you know what people are asking about?
One good place to look for information is on forum sites.  Every niche (even the most obscure ones) will have at least one discussion forum somewhere.  You'll find the same questions keep popping up over and over again. If one thread has dropped off the first page and somebody starts another on the same subject, you can be sure this is a topic people want to know more about.  You can use some of the replies as source material for your report or course.

Another good site to look at is Yahoo! Answers (https://answers.yahoo.com/) where people post questions for others to answer. Again, you can use some of the replies as source material for your report or course.

You can write the report or course yourself, or outsource it to a professional writer.  There will be a cost, but consider it an investment rather than an expense.

At a pinch, you might consider purchasing an e-book with private label rights (PLR) and giving it away. Although if you do use PLR, rework it (rewrite it and change the title) so it's not the same as stuff available elsewhere online.

Something original, that people can't get anywhere else, is always preferable.

Talk soon,

[Your Name]

PS. Don't forget your copy of my fact-filled guide to sales funnels.  Here's the link [link to sales page].